Viral Marketing Campaigns: Tipp-Ex and The Bear

After introducing the world to its newest ad campaign just several months ago, Old Spice will now forever be associated with one of the biggest viral marketing campaigns ever: 'The Man Your Man Could Smell Like'. Its star, former NFL player and current actor Isaiah Mustafa, has become an overnight phenomenon. He has since signed a talent deal with NBC and his acting career seems to be taking off.

Hot on Old Spice's tails, Tipp-Ex has joined the game with an online ad that uses YouTube interactively. It starts off with a video titled "A Hunter Shoots a Bear". But as it soon turns out, the hunter doesn't really want to shoot the bear and so he grabs the Tipp-Ex that is conveniently next to the video screen and changes the title of the clip. With that the fate of the bear is changed as well and the viewer is invited to suggest what should happen to the fur ball.

Basically any word gives the story a whole new twist. Popular suggestions have been:

• hugs
• moonwalks with
• fucks
• drinks
• sings to
• marries

Try anything and see what them creative people have come up with!